The central theme of the campaign was the water snake, a prominent symbol for the year 2025 in the Chinese zodiac. Our task was to animate the snake within the vibrant and colorful painting, immersing it in a dynamic environment. As the snake moved through the scene, we enhanced various elements of the artwork, adding fluid motion to the brushstrokes and creating a seamless blend of visual artistry and digital effects.

By merging Huang Yuxing’s artwork with 3D animation, we were able to create a unique, immersive experience that paid homage to Chinese culture while showcasing Rémy Martin’s commitment to innovation. The final result was a captivating visual narrative, evoking both tradition and contemporary creativity for the brand’s Lunar New Year celebrations.